Our roofing customers have a prepay. We send them leads until the prepaid has been used (usually within 30 days). At that point over 72% replenish their prepaid account. Each customer has a different close rate as they all have different ways they use the leads.
Even if our customers only have a 10% closing rate for example let’s say 1 of 10. If they invested $30 in purchasing a lead to get one job that is a great return on investment. If they close 2 or more then it is a traffic investment.
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